Martin Francis

Blog (hosted for free at Google)

Martin Francis - Web designer in Bristol


Wednesday 26 May 2010

Top 10 Reasons to Use Social Media for Business

Research published by analyst firm Access Markets International Partners shows that almost 70 percent of small and medium businesses actively use social media sites such as Twitter, Facebook and LinkedIn to promote their companies. But simply posting what your CEO had for lunch isn't going to do much to help move your business forward. Smart companies are tactically using social media tools to increase their exposure to potential customers.

I've compiled ten of the most compelling reasons that you should consider using social media tools to promote your business.

1- Brand Recognition: Using social media allows your company to reach the highest number of potential customers possible. Getting your name out there is incredibly important - studies have suggested that customers need to hear a company's name at least seven times before they will gain the trust and respect needed to become a customer.

2- Brand Monitoring: Having a social media presence allows you to better understand what current and potential customers are saying about your product or services. Through active social media monitoring, you have the opportunity to address negative comments and correct false or inaccurate information about your brand.

3- Be Forward-Thinking: Your target audience is becoming savvier when it comes to the using social media sites in their daily lives. If you want to appear relevant and in-step with the latest advances in technology, your potential customers will want to see you on these sites as well.

4- Find New Customers Through Friends: You shouldn't neglect your personal social media accounts as potential avenues to promote the activities of your business. Posting regular updates relating to your business and activities can remind your friends of what your company does and either to use your services or refer one of their friends.

5- Find New Customers Through a Company Profile: Your company profile is a great opportunity for you to post regular updates on your activities, but also about important news and trends in your industry. This will catch the attention of new customers interested in your industry and increase your reputation as an expert in the field. It's critical to post regularly if you want to increase your followers or fans and convert them to potential leads.

6- Generate Site Traffic: By updating regularly on sites such as Twitter, Facebook and LinkedIn with posts that link back to your site, you can create additional traffic to your site. Social media bookmarking tools like Digg, Stumbleupon and Slashdot can also generate additional traffic to your site if you create frequent articles and blog posts.

7- Links for SEO: Many social media bookmarking sites use NOFOLLOW tags that limit the outbound link value of posts made on their sites. There are still many leading social media sites that allow DOFOLLOW tags including Slashdot, Digg, Furl, Mixx and FriendFeed. However, you can see benefits from posting to social media bookmarking sites that use NOFOLLOW tags if people read your posts and link back to your Website.

8- Increased Search Engine Rankings: Social media profiles frequently rank highly with major search engines. Using brand names and keywords in your profiles can help you to generate traffic for your social media sites and company homepage.

9- Integrated Social Media Results in Search Engines: Search engines like Google and Microsoft Bing are increasingly interested in indexing and ranking posts and other information from social media sites. Videos from popular Internet sites like YouTube can also be optimized for indexing by the major search engines.

10- Niche Marketing: Social media allows you to reach very specific subsets of individuals based on their personal preferences and interests. You can create social media strategies based on reaching individual interests or even create unique social media profiles to target these audiences.

8 comments:

  1. Your good knowledge and kindness in playing with all the pieces were very useful. I don’t know what I would have done if I had not encountered such a step like this.

    angularjs-Training in annanagar

    angularjs Training in chennai

    angularjs Training in chennai

    angularjs Training in online

    angularjs Training in bangalore

    ReplyDelete
  2. Very nice post here and thanks for it .I always like and such a super contents of these post.Excellent and very cool idea and great content of different kinds of the valuable information's.
    Devops Training courses
    Devops Training in Bangalore
    Best Devops Training in pune
    Devops interview questions and answers

    ReplyDelete
  3. Well somehow I got to read lots of articles on your blog. It’s amazing how interesting it is for me to visit you very often.
    Java training in Chennai | Java training in USA |

    Java training in Indira nagar | Java training in Rajaji nagar

    ReplyDelete
  4. I am a regular reader of your blog and being students it is great to read that your responsibilities have not prevented you from continuing your study and other activities. Love
    Data Science Course in Indira nagar | Data Science Course in btm layout

    Python course in Kalyan nagar | Data Science course in Indira nagar

    Data Science Course in Marathahalli | Data Science Course in BTM Layout

    ReplyDelete
  5. This is most informative and also this post most user friendly and super navigation to all posts... Thank you so much for giving this information to me.. 

    best rpa training in chennai | rpa online training |
    rpa training in chennai |
    rpa training in bangalore
    rpa training in pune
    rpa training in marathahalli
    rpa training in btm

    ReplyDelete
  6. Thanks for sharing the descriptive information on Devops tutorial. It’s really helpful to me since I'm taking Devops
    Devops Training in Chennai | Devops Training Institute in Chennai

    ReplyDelete
  7. I ‘d mention that most of us visitors are endowed to exist in a fabulous place with very many wonderful individuals with very helpful things.
    Devops Training in Chennai | Devops Training Institute in Chennai

    ReplyDelete
  8. this post most user friendly and super navigation to all posts... Thank you so much for giving this information to me. very useful content.
    Python Hyderabad

    Python Training in Coimbatore
    Python Training in Chennai

    Python Training in Training

    Python Training in Bangalore


    ReplyDelete